Getting your Website performing better doesn't have to be a minefield.
When we complete any Web development we always take the time to install Google Analytics onto your website and give you the login details so you can access this vital tool to help monitor your website performance. Analytics gives you valuble information on your visitors and traffic sources. Here is an example of the dashboard:
Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM or otherwise known as Pay Per Click) which may deal with paid inclusion.
The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The above is all relevent to getting good and worthy click through traffic but the foundation to any successfully online campaign is to start with a well constructed and thought out website. We offer all our clients free advice and various packages to improve their Website traffic whether that be a managed campaign or monthly submissions. Contact us for more information.
